A
News Release
FOR IMMEDIATE RELEASE

The Cleveland Museum of Art Presents Georgia O’Keeffe: Living Modern

Tuesday, November 20, 2018

Kelley Notaro Schreiber

The Cleveland Museum of Art
knotaro [at] clevelandart.org
216-707-6898
First exhibition to explore Georgia O’Keeffe’s modernist aesthetic through art, clothing, and photographs

Cleveland, OH (November 19, 2018) – Georgia O’Keeffe: Living Modern offers a unique look into the fascinating connections among the paintings, personal style, and public persona of one of America’s most celebrated artists. Throughout her 65-year career, O’Keeffe defied convention and forged a fiercely independent identity that was integral to her art. Showcasing approximately 140 objects, including paintings, drawings, and sculptures alongside her garments (many shown for the first time) and photographic portraits of her, the exhibition reveals O’Keeffe’s determination to be strikingly modern in both her art and her life. Organized by the Brooklyn Museum, Georgia O’Keeffe: Living Modern is on view in the Kelvin and Eleanor Smith Foundation Exhibition Gallery from November 23, 2018 to March 3, 2019. 

“Georgia O’Keeffe is a beloved icon of 20th-century American art,” said William Griswold, director of the Cleveland Museum of Art. “The exhibition offers an intriguing look at how O’Keeffe shaped the world’s perception of her identity, artistic values, and style.”

Rejecting the restrained Victorian world into which she was born, O’Keeffe absorbed the progressive principles of the Arts and Crafts movement, which promoted the idea that everything a person made or lived with should reflect a unified, visually pleasing aesthetic. 

“Throughout the exhibition, we discover an artist who drew no boundaries between the art she made and the life she lived,” said Mark Cole, curator of American painting and sculpture. “Elegant simplicity is a hallmark of O’Keeffe’s streamlined style, manifesting itself through every object in Living Modern.” 

Georgia O’Keeffe: Living Modern is organized in sections that chart a chronology of O’Keeffe’s career. One large section is devoted to her early decades as a young artist in New York, specifically the 1920s and ’30s. At this time O’Keeffe honed a restrained palette of black and white, and a plain, relatively unornamented style that dominated much of her art and wardrobe.

The exhibition’s next section is devoted to O’Keeffe’s mature career in New Mexico, where her art and clothing changed in response to the surrounding colors of the American Southwest. She began wearing blue jeans, which she proclaimed to be America’s national costume, and coupled them with long-sleeved cotton men’s-styled shirts. At this time, she routinely introduced color into her clothing, mostly blue, occasionally red—the palette of her wardrobe mirroring her New Mexico canvases. 

Another section of the exhibition addresses O’Keeffe’s appreciation of Asian cultures. She professed an interest in Chinese and Japanese painting as early as the 1920s and amassed an extensive library of books devoted to both. In 1959 she was finally able to travel to Asia, where she augmented what would become a collection of nearly two dozen kimonos, some of which she wore for bed and bath.

The final section explores the significant role photography played in establishing O’Keeffe’s late-career celebrity. Some 50 photographers asked her to pose over her lifetime, solidifying her status as a pioneer of modernism and promoting her as an iconic artist with style. For the camera, O’Keeffe dressed in impeccably tailored black suits by designers such as Balenciaga, embodying a toughness, austerity, and individualism befitting someone who had lived life on her own terms. 

Highlights

 

Georgia O’Keeffe, c. 1920–22. Alfred Stieglitz (American, 1864–1946). Gelatin silver print; 11.4 x 9 cm (4 1/2 x 3 1/2 in.). Georgia O’Keeffe Museum, Santa Fe, NM, Gift of the Georgia O’Keeffe Foundation, 2003.01.006

In this early photograph, O’Keeffe wrapped herself in a black cape and accessorized it with a bowler hat. Posing her against the lightness of the sky and photographing her from a low vantage point, Stieglitz interpreted O’Keeffe as androgynous and “mannish.” Like other nonconformist women during the 1920s, O’Keeffe loved challenging and confounding society’s conventional dress codes, and Stieglitz enjoyed dramatizing her boldness and modernity. O’Keeffe’s cape can be seen in the exhibition. 

 

Black Pansy & Forget-Me-Nots (Pansy), 1926. Georgia O’Keeffe (American, 1887‒1986). Oil on canvas; 68.9 x 31.1 cm (27 1/8 x 12 1/4 in.). Brooklyn Museum, Gift of Mrs. Alfred S. Rossin, 28.521.  © Georgia O’Keeffe Museum/Artists Rights Society (ARS), New York. (Photo: Christine Gant, Brooklyn Museum)

Writing about why she painted flowers in large scale, O’Keeffe explained, “—in a way—nobody sees a flower—really—it is so small—we haven’t time. . . . So I said to myself—I’ll paint what I see—what the flower is to me but I’ll paint it big and they will be surprised into taking time to look at it.” 

Blouse (detail), c. early to mid-1930s. Attributed to Georgia O’Keeffe. White linen. Georgia O’Keeffe Museum, Santa Fe, NM, Gift of Juan and Anna Marie Hamilton, 2000.03.0248. Photo © Georgia O’Keeffe Museum

The decoration at the neckline of this blouse recalls O’Keeffe’s paintings of crinkled autumn leaves and corrugated seashells. The blouse and the ornament are shaped by tiny pin tucks—each done by hand-- that look like the veins of a leaf. 

 

 

The Mountain, New Mexico, 1931.Georgia O’Keeffe (1887–1986). Oil on canvas; 76.4 × 91.8 cm. Whitney Museum of American Art, New York; purchase 32.14. © Georgia O’Keeffe Museum. Digital Image © Whitney Museum, New York 

O’Keeffe’s love of color in nature found its match in the Southwest, and she explored its hues avidly in her paintings and, more modestly, in her wardrobe. Describing her palette in New Mexico, O’Keeffe explained, “All the earth colors of the painter’s palette are out there in the many miles of badlands. The light Naples yellow through the ochres—orange and red and purple earth—even the soft earth greens.” 

Tickets

Single Exhibition Ticket: 

Adults $15; seniors and college students $13; adult groups $12; children 6–17 and member guests $7; CMA members and children 5 and under free

Combination Exhibition Ticket: 

*Includes admission to Renaissance Splendor: Catherine de’ Medici’s Valois Tapestries

Adults $25; seniors and college students $21; children 6–17 $12; CMA members and children 5 and under free

Member Preview Day

Wednesday, November 21, 10:00 a.m.–9:00 p.m.

*Members will still be required to reserve a ticket for the member preview days.

Catalogue 

Published by the Brooklyn Museum, Georgia O’Keeffe: Living Modern explores how Georgia O’Keeffe lived her life steeped in modernism, bringing the same style she developed in her art to her dress, her homes, and her lifestyle. Richly illustrated with images of her art and views of the two homes she designed and furnished in New Mexico, the book also includes never before published photographs of O’Keeffe’s clothes. Author and exhibition curator Wanda M. Corn has attributed some of the most exquisite of these garments to O’Keeffe, a skilled seamstress who understood fabric and design, and who has become an icon in today’s fashion world as much for her personal style as for her art. 

Georgia O’Keeffe: Living Modern can be purchased at the museum store. 

•Softcover: $39.95

•Hardcover: $60.00

Programming

Georgia O’Keeffe Response Station

Key Bank Lobby, Free

Georgia O’Keeffe radiated a modern style in every aspect of her life, from the clothes she wore to the spaces she inhabited. At the response station, visitors have a chance to share how they express their own style. 

MIX: Modern 

Friday, Dec 7, 6:00–10:00 p.m.

$10 in advance, $15 day of event, CMA members free

Discover the connections between the paintings, personal style, and public persona of one of America’s most iconic artists. Georgia O’Keeffe filled her canvases and closets with a unique, strikingly modern vision. Sip cocktails, dance, and pay tribute to the fiercely independent artist by dressing in O’Keeffe-inspired fashion and viewing a display of upcycled garments by Valerie Mayen, Project Runway alumna and head designer of Yellowcake Shop, and Margaret Burton, a fashion label with goals to educate the public on garment construction and conservation, transforming memorable clothes into new garments.

Dressing for the Photographer: Georgia O’Keeffe and Her Clothes 

Sunday, February 3, 2:00 p.m. 

Georgia O’Keeffe’s sartorial style became an intimate part of her artistic identity. She dressed like she painted, highly valuing abstraction, simplicity, and seriality. In this lecture, art historian and Living Modern guest curator Wanda M. Corn will explore the way O’Keeffe used her distinctive taste in clothes to model for photographers, creating a public persona that still dominates the American imagination today. 

Films

Georgia O’Keeffe 

Admission $10, CMA members $7

Friday, December 28, 7:00 p.m. and Sunday, December 30, 1:30 p.m.

Morley Lecture Hall

Directed by Bob Balaban. With Joan Allen and Jeremy Irons. The legendary but sometimes trying relationship between Georgia O’Keeffe and photographer Alfred Stieglitz is dramatized in this biographical film with a script by Tony Award winner Michael Cristofer. “Intelligent, gorgeous and very, very good” —LA Times. (USA, 2009, color, DVD, 89 min.) Admission $10, CMA members $7

Georgia O’Keeffe: Living Modern is organized by the Brooklyn Museum with guest curator Wanda M. Corn, Robert and Ruth Halperin Professor Emerita in Art History, Stanford University and made possible by the National Endowment for the Arts. 

Presenting Sponsors

Brenda and Marshall Brown

Cheryl L. and David E. Jerome

 

Supporting Sponsors

Anonymous

Cindy and Dale Brogan

Tim O’Brien and Breck Platner

Anne H. Weil


Media Sponsor
WKYC

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About the Cleveland Museum of Art

The Cleveland Museum of Art is renowned for the quality and breadth of its collection, which includes more than 61,000 objects and spans 6,000 years of achievement in the arts. The museum is a significant international forum for exhibitions, scholarship, and performing arts. One of the top comprehensive art museums in the nation and free of charge to all, the Cleveland Museum of Art is located in the dynamic University Circle neighborhood.

The Cleveland Museum of Art is supported by a broad range of individuals, foundations and businesses in Cleveland and Northeast Ohio. The museum is generously funded by Cuyahoga County residents through Cuyahoga Arts and Culture. Additional support comes from the Ohio Arts Council, which helps fund the museum with state tax dollars to encourage economic growth, educational excellence and cultural enrichment for all Ohioans. For more information about the museum, its holdings, programs and events, call 888-CMA-0033 or visit ClevelandArt.org.