
Collection Online as of June 9, 2023
(American, b. 1971)
Chromogenic process color print
Image: 110.6 x 132.1 cm (43 9/16 x 52 in.)
Gift of Katherine Solender and William E. Katzin 2007.170
© Brian Ulrich
Impression: 2
not on view
Soon after the tragic events of 9/11 in 2001, Ulrich began to photograph American citizens throughout the Midwest who, as he wrote, “were encouraged to take to the malls to boost the U.S. economy through shopping, thereby equating consumerism with patriotism.” Unobtrusively, he recorded—with wit and empathy—people of all ages and from all strata of society caught in the process of deciding what to buy in the environments of vast shopping malls and big box stores. In this vivid image, the former Cleveland resident isolated a young consumer seemingly overwhelmed by an overabundance of appealing toys stocked in the Disney Store located in Cleveland’s Terminal Tower.
Gift of Katherine Solender and William E. Katzin 2007.170