Gelatin silver print
Image: 23.6 x 31.3 cm (9 5/16 x 12 5/16 in.); Paper: 29.3 x 31.6 cm (11 9/16 x 12 7/16 in.)
Andrew R. and Martha Holden Jennings Fund 2005.341
© Estate of Margaret Bourke-White / Licensed by VAGA at Artists Rights Society (ARS), NY
This image of industrial abundance was first published in the premier issue of Fortune in February 1930. When planning the elegant, oversized, and expensive business magazine in late 1929, its founder, Time publisher Henry Luce, was confident that it could withstand the Depression, which he feared might last as long as a year. Luce hired the best writers and photographers for Fortune, including Bourke-White, whom he lured to New York from Cleveland, where she had launched her career by photographing the city and its steel mills.
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