Sign with Hat

Sign with Hat

1935

Théodore Blanc

(French, 1898-1985)

and Antoine Demilly

(French, 1892-1964)

Gelatin silver print

Image: 29.7 x 29.6 cm (11 11/16 x 11 5/8 in.); Mounted: 34.8 x 34.1 cm (13 11/16 x 13 7/16 in.)

John L. Severance Fund 2007.33

Location

Description

Symbolic advertising, like this sign for a hatmaker, was an historic relic by the 1930s. The importance of point-of-sale advertising was eclipsed in the 1920s by magazine ads and, in the largest cities, electric signs. Blanc and Demilly were brothers-in-law who inherited a portrait studio in Lyon. They expanded the business to include landscape and street photography that chronicled the changing nature of urban life in Lyon, producing images for publication, for sale, and for exhibition as fine art.

See also
Department: 
Photography
Type of artwork: 
Photograph

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