There were hardly any galleries selling contemporary art in China until the early 1990s.
By the end of the 1990s, as the market for contemporary Chinese art began to grow, so did the ambitions of the artists. Abandoning the collective goals of the communist era, they sought to promote themselves and their art in the competitive global marketplace. Critiquing this commodification, Hong Hao used digital processing to insert his own elegantly dressed image, along with text, into commercial photographs of luxurious environments, advertising himself as suitable for the sophisticated Western art world.
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