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Tags for: The New CMA Website, Part 2
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  • Digital Innovation

The New CMA Website, Part 2

More exciting features are on the horizon
Jane Alexander, Chief Digital Information Officer
November 27, 2023
Tuti-Nama (Tales of a Parrot), c. 1560. Mughal India, court of Akbar (reigned 1556–1605).  1962.279 

If this magazine is in your hands, the museum’s new website is either up and running or just days away from launching. We are excited about what is to come, and we want to share more about the features to look forward to post launch. 

The new website represents a remarkable transformation, shedding the old in favor of a redesigned, user-friendly digital experience. In the previous issue of Cleveland Art, we introduced some of the new site’s exciting features, like the What’s On tool for tailored-to-you event discovery, hassle-free ticketing, and a personalized member dashboard. Additionally, our AI-powered online collection is being enhanced with collection games and search functions. Don’t miss our visual-similarity module for finding artworks similar to ones you may already know and love. The redesigned site is just the beginning. We’re committed to ongoing refinement and innovation. Read on for a sneak peek of what rolls out next.

Book Viewer
The CMA’s diverse collection offers an invitation to immerse yourself in a world of manuscripts, books, sketchbooks, and more using our innovative book viewer. With just a click, you’ll be able to select a manuscript or artwork and launch the viewer to study each page up close. You can dive deeper by zooming in on high-resolution pages, and explore detailed information about each page, including descriptions, provenance, and video, simply by clicking on the artwork. With the new book viewer, each book or page becomes an opportunity to uncover the captivating and intricate details of these treasures like never before.

Dynamic Articles
In the first stage of our new website launch, we introduced the Read, Watch, Listen section. Now we’re taking storytelling to the next level there by adding an exciting new tool that will provide an even more captivating experience for readers. Immerse yourself in our debut story on conservation by scrolling through text, full-screen video, and elegantly presented images. We’re harnessing the power of photogrammetry and animations to enrich content in this area and therefore readers’ understanding. This feature, inspired by the success of the New York Times’s “Snow Fall: The Avalanche at Tunnel Creek,” will be used to showcase many upcoming projects, ensuring we maintain our commitment to scholarly writing while engaging audiences in new and enjoyable ways.

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The Read, Watch, Listen section features dynamic articles with text, video, and full-screen images.
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ARTLENS Gallery portraits created by visitors will be viewable online.

User-Generated Content
The ARTLENS Gallery offers the opportunity to craft your own digital masterpieces. Now, whether your image features you striking a pose in a noteworthy landscape, getting dressed in historical armor, or creating your own portrait or collage, our digital art galleries on the new site will showcase your creative work alongside that of other museum visitors. We hope this larger reach will inspire you to embark on your own artistic pursuits via ARTLENS Gallery and beyond!

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The online store will link with Collection Online to suggest artwork-related objects for mementos or gifting.

(Collection) Online Shopping
Finally, you can expect a seamless integration of our store into the new website, giving you a sleek and unified experience. As you delve into highlighted artworks on Collection Online, get ready for a delightful surprise: related items from the museum’s store will be featured at the bottom of certain pages. Are you a fan of Monet’s Water Lilies (Agapanthus)? Imagine wearing a scarf adorned with the painting’s enchanting imagery. With one click from Collection Online to the store, such a memento can be yours. You’ll also discover an array of special items, from exhibition catalogues to artist-themed treasures, not only on artwork pages but also on exhibition pages. We’re bringing art closer to you in more ways than ever before.